Turn a Mention Into a Press Item

Every result in your Mentions panel has an Add to Press control. It creates a press item with the outlet, headline, date and link already filled in.

What gets carried over

• The outlet name, matched against our logo set so the logo appears automatically.
• The headline, as published.
• The publication date.
• The link.
• A suggested pull quote: the sentence in the piece that mentions you.

That last one is the part worth checking rather than accepting. We pick the sentence containing your name, which is usually right and occasionally picks the sentence listing the whole cast. The pull quote is the most important element on a press item, as argued in press pages for actor websites, so it is worth ten seconds.

Add is not the only option

Three responses to a mention, and only one of them is adding it.

Add for coverage that makes your page stronger.

Keep for coverage you want a record of but not on your public page. A mixed review is genuinely useful to have and does not belong in your shop window.

Dismiss for a wrong match, which also improves future matching.

The discipline of not adding everything

The temptation with an easy button is to press it. A press page with twenty-two items, six of which are cast list mentions, is weaker than one with seven real pieces. The reader is not counting, they are forming an impression, and an item that is obviously filler lowers the perceived quality of everything above it.

Our rule of thumb: if the piece would not make you want to read further about the person, do not add it.

Older coverage

The search looks forward from when you enable it, and it also does an initial sweep of what it can find historically. That sweep will not be complete for anything more than a few years old, so if you have coverage from before, add it by hand. It is worth the half hour once.

Related: outlet logos, press kits, and the older press kit guide.

Create your free actor website and give your press somewhere to live.