Referral Tracking for QR Cards

Your dashboard now shows scans of your QR card: total, over time, and how many went on to look at more than one page.

What this is genuinely useful for

Answering a question actors have never been able to answer, which is whether the physical part of networking does anything.

Handing out forty cards at a festival used to be an act of faith. Now you can see that eleven of them were scanned, nine of those on the same evening, and four of those people looked at your reel. That is not a huge number. It is a real one, and it tells you whether the event was worth going to, which is a decision you will make again.

Reading the numbers honestly

• A scan is not a lead. Somebody may scan out of politeness while standing in front of you.
• The interesting figure is pages per visit. One page is a courtesy. Four pages is somebody deciding something.
• Timing tells you the context. Scans clustered on one evening are the room. Scans a week later are somebody going back through a pocket, which is a much stronger signal.
• Absolute numbers will be small. Everything about an individual actor's traffic is small. Compare events to each other rather than to an imaginary benchmark.

What we do not collect

Not who scanned. Not their location beyond a broad region, not their device identity, and nothing that could be tied back to a person. It is a count and a timestamp. Anyone offering an actor a tool that names the individuals scanning their card is either wrong or doing something they should not be.

Referrals are counted separately

If somebody who scanned your card goes on to build their own site, that shows as a referral rather than a scan, and it earns credit as described in claim your card and refer a friend.

Use it to change something

The value of a number is the decision it changes. If cards handed out at classes convert and cards handed out at parties do not, hand out more at classes. If nobody gets past the first page, the problem is not the card, it is the page, and the fix is in putting your reel front and center.

Site-wide numbers are covered in website statistics.

Create your free actor website and get a card to measure.