You can drop a newsletter signup onto any page of your free actor website. It works on its own, storing addresses here for you to export, or it can feed a platform as described in the Mailchimp and Constant Contact integration.
Where to put it
Not everywhere. A form on all nine pages does not collect nine times as many addresses, it just makes the site feel like it wants something.
Two placements work. At the bottom of your home page, and at the end of anything somebody read all the way through. Somebody who reached the bottom of a page about your work is the person most likely to want to hear about the next one.
The wording is most of the result
"Subscribe to my newsletter" performs badly, because it asks for a commitment and promises nothing. Say what arrives and how often.
- Weak: Sign up for updates
- Better: I send an email when something opens. Three or four times a year, nothing else.
The second version sets an expectation you can keep, and it removes the fear that signing up means weekly email forever. It also holds you to something, which is useful.
What we ask for
Email, and optionally a first name. Nothing else. Every additional field costs you signups, and there is nothing else you actually need. You are not building a customer database, you are collecting a way to tell people about a show.
Handling and protection
- Addresses are stored against your account and exportable as a file whenever you want. They are yours.
- Bots are filtered without a puzzle for the visitor to solve.
- Optional double opt-in, which is required in some territories and is good practice everywhere.
- Unsubscribe is handled for you and honored permanently.
Expectations, honestly
An actor site with steady traffic collects a handful of addresses a month. That sounds like nothing. Over three years it is a few hundred people who asked to hear from you, which is a better opening-night audience than any social post will produce.
The mistake is starting, collecting forty addresses, deciding it is not working, and stopping. It compounds or it does nothing.
Related: building your email list and using a clear call to action.
Create a free actor website and add a form today.
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